Having such information is very useful because it will allow you to know what attracts your audience and what approach to use in order to get them more engaged. This applies to both organic and paid campaigns.Įngagement also involves the number of followers gained through paid campaigns. Rate of EngagementĮngagement is defined as the number of times followers clicked, liked, commented on and shared your content. In addition, if your profile views are growing, the quality of your content and the level of engagement, should be growing as well. It means that people are interested in finding out more about you. In addition, the more active you are on the social media platform, the more invitations you receive and in turn the higher the chances of growing your network.Ī good indicator of the success of your LinkedIn marketing strategies is the number of profile views that you receive. If possible, engage with your followers on issues that are important to them. ![]() A new connection increases the chances for you to have more connections. Some may even say that it’s about who you know and who they know. 1. number of connectionsįor you to rank high while using LinkedIn, the size of your network is key. Now that you understand why it is important to measure your effectiveness on LinkedIn, it is also important that you understand various ways of measuring LinkedIn performance. Source: SlideShare How to Measure the Success or Failure of LinkedIn
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